Thursday, 28 April 2011

Project plan

‐Name of Enterprise: Summers Bracelets
‐Student Names: Karen Flint (Commander In Chief), Ryan Cook (Chief Of Staff)
‐Summary Of Enterprise: We’re going to make and sell a range of beaded
bracelets to promote our BA animation film ‘Summers Treehouse’, to help raise
funds to support our degree show. The bracelets will come in many different
colours and designs that we already pre‐made, or the customer can create there
own one and we’ll help them to make it. Our goal is to do something fun and
different, making bracelets is a good way for us to raise money as people wear
these sorts of accessories as it comes to summer time so we’re in the right time
of the year to exploit this market.
‐Measurable Aims of Enterprise: The main goal for our enterprise is to raise
funds to cover the cost of any expenses related to our degree show, whether it be
the price of printing leaflets, posters, business cards or even providing food and
drink such as popcorn, coca cola or tea and coffee. We will measure whether we
have achieved our aim by the amount of money that we make, if we reach at least
£20 then we’ve doubled the money that we invested into this idea and can safely
say that we’ve had some success and achieved our goal to a satisfactory standard.
‐Target Market: Our product is primarily aimed at a female audience, although
we can still make bracelets for males, the majority of interest will primarily come
from the female market. As our product is a fashion accessory it is harder to
pinpoint an exact target market because fashion interests differ for each
individual, we have to rely on people’s own interest into what we’re offering
them. However anyone can buy them, whether it be for themselves or even if
they’re gifts for other people.
‐Action Plan: Below is our schedule for our idea. We haven’t split roles between
us because we are working on each stage of the project together.

‐Budget: We had to purchase all of the supplies that we need for this idea on
ebay, this included a mixture of different coloured beads, stretch cord, crimp
beads and flat nose jewellery pliers which altogether came to £9.10. An
acceptable target for us would be £30, and that’s with each bracelet costing £1
each, The best case scenario that we would be extremely happy with is if we
could raise £40 or more, whereas the worst case scenario would be if we failed
to raise more than the initial amount that we invested into this scheme.
‐Exit Strategy/Risk Management: The worst thing that could happen is that we
don’t make enough money to cover the costs of all the supplies that we
purchased for the bracelets, in terms of risk that’s pretty low as we will only be
losing £9.10 at the most. However if this plan does fail to take off then we will
have to resort to using one of our other ideas.
The link for our blog:

Wednesday, 27 April 2011

Jewelery making

With a few ideas come and gone we now have a new business plan which we are sure is not to fail. Our plan is to make bracelets and sell them on to girls/ladies. We are still relating this to our animation of our little girl Summer, and the reason for trying to raise money is to help towards our BA degree show. This includes, making business cards, posters, leaflets and possibly food for the people who may come in to see everyone's work.

We came up with this idea as we were trying to think into a young girls mind, and the type of things they like to do. Making some sort of crafts is very popular for young children. Making bracelets could go to all different types of audiences as jewelery is for any age.

We were unsure on how we were going to be able to make the bracelets so we had to do some research as there are many different kinds of bracelets to make as we as different ways. I found Youtube to be most useful which has loads of diferent tutorials on how to make them. Here is the one which caught my eye the most, they are to make beaded bracelets:

Now that we have a good understanding on how to make them, which was actually a lot simpler than what we thought, it was now time to start searching for beads on the net.
The best website for buying all the items we need were through Ebay. Ebay have a wide variety of beads to choose from, so it took some time to decide on what to buy with in our £10 price range. Below is all the items we need in order to start our business, ranging from small pliers to stretch cord.

Whilst looking through one of the Ebay shops I found some small pliers to help make our bracelets, we were orginally going to use normal ones, but soon found them to be to large.

Here are some lovely tonal pink metallic beads we brought, at first we were going to buy separate colours, but found out this was going to cost us more and we were able to find two different types of beads with multiple colours which will help us to create different coloured bracelets.

Here are some black and pearl coloured beads which are the same types of beads as the ones above.

After some research this stretch cord is what we need in order to place the beads on, i was unsure on what we needed to put them on until we watched the tutorials.

Here are some crimp beads we need in order for the cord to stay in place, we thought we could use tye them together, but we thought that we might find it to tricky and that all the beads would fall off, so with the crimp beads we can just crimp them at the end to put the bracelet together.

All the the images above have been purchased and this cost us slightly less then our price range we had. Most of the items say that they should be delivered within 3-4 days, but with all the bank holidays this may delay the process a little bit. We shall hopefully have all the products by next Friday at the very latest and then we shall be able to make them straight away.
We have already looked into other types of beads which we larger than the ones we have brought, so if the business goes well and customers are interested in more then we may look into buying a wider range of beads. The great thing about this is that it can be applied into lots of items, such as necklaces, bag charms, key chains and watchs.


Since our last post we continued to go ahead with the drawing competition at a secondary school and there prize would be an Easter egg for 1st, 2nd and 3rd place. We were going to have a animal drawing theme so that it would make it fair to all the children. The only thing we have issues are is to be able to get permission from the school to go ahead with the plan. Our plan is to set up a desk in the assembly hall with a notice board to hang up the drawings when it is lunch time and hopefully children would like to enter the competition for only a small fee of 50p per child.

My chief of staff Ryan emailed Wyborne Primary School regarding our course, what we are trying to achieve and what we would like to do in there school. We picked this school because Ryan used to attend there when he was a young boy, and we thought we would have a higher chance of being able to go ahead with this plan.

As the days went by we had not heard anything, and then we remembered how schools broke up later than what we did, so when we had returned to university from our easter break, schools were still broken up. This damaged our idea a lot but we thought we still might have a chance once they returned back on the Tuesday, but we had not heard anything. So Ryan called the school up today to see if they had received the email and to see what they thought. They replied with this idea was not appropriate as they thought that we were exploiting the children as they see it was children giving us money for easter eggs which they did not like.

So with that idea now gone out of the window and with three Easter eggs brought, we had lost our idea and money, although we can eat the Easter eggs, so all is not quite lost.

Another plan is to come in place which i have been thinking about for the last few days as i was getting a little concerned about this plan.

Wednesday, 20 April 2011


Hello and welcome to Mine and Ryan Cook's E&E.We had our introduction lesson yesterday about what our brief is all about and i must say that i think this years brief shall be much better than last year. We have been told to make a group and to come up with a business plan in order to raise money, this could be through animation or any sort of hobbies we do.

Ryan and I grouped together and started to note down ideas which relates to our group animation project that we are currently working on. Our storyline is about a young girl who is in her tree house when a thunder storm strikes and she becomes scared when a big scary shadow starts coming towards her, but she soon calms down when she find out that her real life teddy bear was just playing a trick on her. As this animation is based on a young target audience we thought this would be a great opportunity to make merchandise.

Our first idea was to make the animation teddy into an actual teddy bear in which children could buy.
This is what our bear looks like and thought we could try and do a test by buying a couple of teddies from Ebay and customize them to try and look like our animation teddy. After some research we found some teddies which we thought we would be able to customize.

Here are some screen shots of the sort of bears we thought could work to try and customize .

As the lesson was going on we actually realised that this idea would not be possible as we actually have to sell the product, so we were going to need quite a few which in the end we would probably lose money by buying in all the stock.

We also had ideas about making figurines of the characters, tree house and props so it would be a bit like something in Polly Pocket, but again, how would we be able to make them ourselves without spending loads of money.

Ryan came up with an idea that started to mean that we would not have to spend so much money to gain back again. His idea was to make fruit smoothies as it is now warm and sunny. We could create names for them which relates to our animation for example summers strawberry, summer being the name of our girl and strawberries being park of the product. Again we came to a bit of a stand still as we had to consider health and safety issues. I thought that we may be able to do this in the Ravensbourne building, but this is something we may need to look further into.

The latest idea which i thought of which is now the idea we are going to try and go ahead is, to do drawing competitions. The drawing competitions would be head in primary and secondary schools, any child would be able to enter for just a small fee of 50p and there prize would be a big Easter egg as it is Easter time. We would also have a second and third place with slightly smaller eggs. So say we had 100 children enter the show we would raise £50 and then minus around £10 for the Easter eggs that would be a total profit of £40.
This would also benefit us for our animation as our little girl loves to draw, so we want to place up lots of drawings around the tree house, we could use some of the drawings that the children draw to place in the animation.
Now with this idea in mind, we need to start thinking a little more professionally about how are would go about approaching the school with our idea as they may find this to be a scam.